All We Do is Win: May 2012 Recap

by Emily on June 7, 2012 · 2 comments

in Booze Without Borders,Food,Local Businesses

May 2012 was my 11th month of being self-employed and I made it count. Through the events I produced, sponsored or spoke at I hosted, educated and entertained 900 people. My events got props from the New York Times, Time Out New York and even made it to trending topics on Twitter. Here's a brief recap of three of my five events in May 2012.

Digital DUMBO's Inaugural Conference: ddIMPACT

May 31, 2012

My role: Speaker acquisition, content strategy, audience marketing strategy, day-of logistics process and internal workflow management throughout the planning process. Plain English: I worked with the kick-ass Digital DUMBO team to take their monthly meetups to the next level. We did that by creating a content-focused half-day conference exploring technology and its influence on specific lifestyle verticals (food, fashion, music and design). Recap: We had  24 speakers and over 120 attendees representing the best lifestyle brands and digital agencies join us. Some of the brands include Birchbox, Foodspotting, Svpply, Etsy, Hype Machine and Cantora Records - and that's not even getting into brands repped by our audience. And DJ Mick Boogie not only spoke on the music panel, he spun at our kickass rooftop afterparty. Results: Our event was a trending topic on Twitter in New York City. We generated great buzz not just for the event but for the brands involved (both speakers' and sponsors'). Everyone we spoke with found at least one session that they really enjoyed and got something out of. I'm ready to get to work on the next chapter of dd:IMPACT. Right now, DUMBO. Next: The World. Check out pictures. ddIMPACT makes Trending Topics in NYC Screen Shot 2012-06-06 at 10.01.08 PM ______________________

May 14, 2012

Sorel launch party: Brooklyn Day at the Manhattan Cocktail Classic

IMG_0049 My role: I worked with Jack From Brooklyn (the client) to develop their strategy for a 500-person event to launch Sorel (their first liquor product) at Manhattan Cocktail Classic, NYC's largest and most influential liquor event for trade and consumers. The theme was "Brooklyn Day" and we featured a mini food fair highlighting some of our borough's best food vendors from foie gras to freshly stuffed lobster rolls. I ran event strategy and production. I coordinated with the venue, managed all of our food vendors and bar staff, worked with the bartender on creating and managing the cocktail program, venue setup and overall task management. This event was a beast with many moving parts and it was so rewarding to be a part of it. Recap: We welcomed close to 500 people throughout the day at this event, including major cocktail/beverage media, distributors,, bartenders from all over the country and passionate consumers. We had 10 amazing food artisans/vendors, including Red Hook Lobster Pound, Stinky Brooklyn, Ovenly, Ample Hills Creamery, The Stand NY and more serving all day. See the client's blog for a longer recap. Results: As a result of our event, my client got a huge shout-out from none other than the New York Times' cocktail writer, Robert Simonson. Separately from our launch event, JFB also did straight pours of Sorel at the Cocktail Classic Gala. According to some nifty wristbands that let people "bookmark" what they drank, MCC organizers say Sorel was the most consumed cocktail at the Gala. Check out more photos. Fan them on Facebook.

New York Times' cocktail writer, Robert Simonson, tweets praise for my client from our launch event

Sorel got great lift across social media platforms in terms of the number of tweets and blog posts by attendees and cocktail bloggers. The brand has since enjoyed a number of write-ups in major outlets. Some of the city's best bartenders have already added Sorel cocktails to their programs and the product is now available in the best of the top-tier retail locations in NYC (Park Avenue Wine and Liquors, Astor Wine and Spirits and Smith and Vine).


May 4, 2012

Midnight Brunch: Mexico Edition

My role: Event founder and producer. From soup to nuts - I created the event concept for this 50-person event, secured product sponsors, ran logistics, did all the cooking, marketed the event and managed attendee communication. I did everything except sell the tickets for this particular edition. Recap: Midnight Brunch: Mexico Edition was a landmark event for us. Our sponsors were a local, woman-owned business (Tafari Travel) and a major advertiser (Mexico Tourism Board). We worked with an outside marketing/ticketing agency for the first time (UrbanDaddy). And we had two guests who were treated to Midnight Brunch to celebrate birthdays- one was brought by a returning guest and one was brought by a couple of new guests. To have someone consider Midnight Brunch celebration-worthy is, in my mind, the highest compliment. Results: Midnight Brunch was included in Time Out New York's "Best Brunch in NYC: 2012" list this week, in print and online. Want in on the next Midnight Brunch (June 23)? We got you. Midnight Brunch in Time Out NY -1 __________________ In addition to the above events, I also spoke at Chris Guillebeau's book launch for The $100 Startup (currently no. 6 on the NYT Bestsellers list!!), sponsored and produced an intimate cocktail workshop and spoke at Techmunch NYC about the relationship between social media, cookbook publishing and and traditional media. As I roll towards the 1 year anniversary of leaving my last job, I'm excited about continuing work with each of the three clients mentioned above. I'm also excited to work with new clients in food, cocktails and technology. Year 2 is the transition from being self-employed to determining what comes next - building something bigger and more far-reaching (on my own or with other companies) is what's most important to me. If you made it this far, thank you for reading my #humblebrag. Interesting in working together? Click the handy-dandy consulting link at the top of the page.


As always, please feel free to chat with me on Twitter, join our group on Facebook and keep up with new posts here by subscribing. Request an invite to future Midnight Brunch events here.


  • Chartreuse

    Well done and congratulations! It’s incredible to see how far you’ve come in the last several years, especially since taking the leap to creating your own thing nearly a year ago. Great work– it’s inspiring. Talk is cheap… I love RESULTS!

    • emilyspearl

      Thank you so much, Char! It has been awesome having friends in my life like who who have seen the whole thing from New Hampshire to here to starting my own thing. Onward!

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